No Ordinary Disruption: The Four Global Forces Breaking All the Trends

Public Affairs Books | by Richard Dobbs, James Manyika, and Jonathan Woetzel

No Ordinary DisruptionThe world not only feels different. The data tell us it isdifferent. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital, people, and data.

Our intuitions formed while the world economy was experiencing a uniquely benign period, often termed the Great Moderation. Asset prices were rising, the cost of capital was falling, labor and resources were abundant, and in generation after generation, young people were growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world’s labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents.

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