No Ordinary Disruption: The Four Global Forces Breaking All the Trends

Public Affairs Books | by Richard Dobbs, James Manyika, and Jonathan Woetzel

No Ordinary DisruptionThe world not only feels different. The data tell us it isdifferent. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital, people, and data.

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